From kitchen door to dream.
Ruby started on a kitchen door. For months Renske and Wouter gathered their ideas on that door — over a glass of wine, with friends around the table and endless messages in the group chat. From brainstorm to poll, from poll to doubt, from doubt to that one moment: Ruby.
The name says it all. Ruby is a programming language — a subtle nod to the Noviotech Campus where they will soon land. But Ruby also feels warm, accessible and a little opinionated. Exactly the place Renske and Wouter want to create: where you feel welcome, like home at a friend's.
"Ruby feels warm, feminine, a little opinionated — and above all: a place where you feel welcome."
— Renske & Wouter